Seashells Hospitality Group is excited to make the finals of the 2010 WA Tourism Awards.
We are a finalist in the Tourism Marketing category for our brand refresh, launched in November 2009.
Following research, workshops and industry liaison, we adopted our fresh new brand identity to more accurately represent our range of 4.5 star AAA rated, deluxe apartments located along the West Australian coastline.
The new brand embraces the connection each Seashells property has with the ocean, as well as being a bit whimsical and down-to-earth. The design continues to incorporate a Nautilus Shell, used in the original logo, as its original connections with the property are still relevant today.
The brand refresh also included new product photography, redesigned marketing collateral, website, signage and display banners, stationery, car decals, e-newsletter, promotional and retail items and will eventually include uniforms and other branded property items.
Winners of the WA Tourism Awards will be announced on Saturday 20th November at a Gala Dinner to be held at the Burswood Entertainment Complex.