About Seashells Hospitality Group

Seashells Hospitality Group

We aim to provide the best waterside serviced apartments in Australasia.

Industry leadership, vision and innovation

Seashells Hospitality Group Pty Ltd (SHG) is one of Western Australia's leading hospitality management companies specialising in the management and marketing of a range of 4½ star AAA rated, self-catering, apartment-style tourism accommodation.

SHG is a development based hospitality management company, supported by private investors looking actively to create new tourism products in Western Australia. The Company's founders have been in the Tourism and Hospitality industry since 1989 and launched the Seashells brand in 1994 with the opening of the first Seashells Resort Apartments in Scarborough. Prior to that they had established the Sandcastles Holiday Apartments in Scarborough in 1989.

Our award-winning Seashells Broome was officially opened in 1998 and has become the premier self- contained resort property in Broome, something of which we are very proud.

We are very satisfied that the Seashells Hospitality Group is recognised by the tourism industry as one of the leading and most innovative tourism operators in Western Australia. It's a reputation that we've worked very hard to establish over the years and we have a strong Corporate Plan to expand the Seashells image with further quality, 4½ star properties throughout Western Australia.

The company has been approached by a number of tourism landowners keen to develop tourism properties in partnership with SHG. These landowners see the company's management of the facility and their project management experience as integral to the success of the project concept. This is largely due to the excellent working relationship the company has with the tourism and travel industry and with Tourism Western Australia.

The directors have invested considerable time, energy and money into developing these relationships and whilst they are pleased with the results achieved to date, they recognise the potential of tourism and the need to further develop the "Seashells" and other brands as the intrastate and interstate tourism markets to Western Australian grow.

The success of the Seashells Hospitality Group formula is to maintain a focus on providing quality, well-located, self-contained accommodation at a reasonable price in locations where others have already established significant tourism infrastructure, or where there are natural icons of tourism interest and value.

We have identified the needs of our investors and, by increasing awareness and occupancy through providing quality self-contained accommodation in prime locations, at affordable prices, their investment will continue to grow.

Project Marketing Australasia Ltd (PMA)

Project Marketing Australasia is the development arm of the group, and is a progressive, successful, results-oriented organisation. It has achieved significant success locally and overseas in residential sales and project marketing, particularly in the areas of tourism hospitality and resort land subdivision.

PMA was closely associated with the world's largest real estate organisation, Century 21, for nine years until October 1998. In conjunction with Century 21, PMA actively promoted projects to developers and investors at exhibitions locally, interstate and overseas.

PMA has continued to establish effective business relationships with developers, real estate agencies and investors all over Australia, Asia and Europe and has developed a large database for marketing real estate and tourist related products. Over the past five years it has focused on tourism development in key tourist areas.

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Accommodation West (AW)

Accommodation West is a Western Australian market leader in sourcing clients for corporate accommodation and for the short term holiday market. AW specialises in short stay and corporate accommodation, ranging from 'standard level' properties for the budget conscious traveller through to executive residences for the high end of the market.

Established as a full service real estate agency in 1986, the company, its directors, and their qualified and enthusiastic management team and staff have gained considerable experience in managing lifestyle tourism, corporate and executive residential property.

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